January 17, 2017

IMATS: 2017

It came and went and I was up front and center. The International Makeup Artist Trade Show (IMATS), is a hub for makeup artist to visit with  thousands of fellow artist working in film, TV, fashion and the red carpet. 

The first original IMATS opened its doors in Los Angeles in 1997, and has since become the go-to event to stock up on supplies, mingle with fellow artist and learn new techniques from youtube gurus and celebrity makeup artist. 

This year's event had amazing rows of brands, such as: Dose of Colors, Tarte, Kat Von D, Sigma, Anastasia Beveryly Hills, CoverFX, Wolfe, Koko and Violet Voss; and this is ONLY naming a few. 

Sigma Beauty


Bad Medina

Lit Cosmetics

Crimes of Beauty

Violet Voss

In addition to GREAT shopping, snagging samples and getting VIP Treatment from brands such as Dose of Colors, Kat Von D and Skindinavia -- it was pretty incredible to meet amazing makeup artist, Evelyn @evilyn_mua and Lilit @makeupbylilit . 

The fun didn't stop there. Dozens of "creatures" and "heroes" walked around the convention center floor captivating on-lookers with their unique prosthetics. 

Additionally, Make-Up Artist magazine, which produces IMATS hosted Oscar winner Joel Harlow, as he led a panel discussion on unique make up tactics and creations from movie sets such as Star Trek Beyond. As a makeup artist for 30 plus years, Harlow has witnessed remarkable cutting-edge makeup for high-caliber films and television projects.  Oh, and let's not forget, he's Johnny Depp's make-up artist. (SWOON!)

I digress. The IMATS was perfection this year and although it's never disappointed me before, every year has a different energy, a different vibe and this one radiated upwards. Until next year!