IMATS: 2017

It came and went and I was up front and center. The International Makeup Artist Trade Show (IMATS), is a hub for makeup artist to visit with  thousands of fellow artist working in film, TV, fashion and the red carpet. 

The first original IMATS opened its doors in Los Angeles in 1997, and has since become the go-to event to stock up on supplies, mingle with fellow artist and learn new techniques from youtube gurus and celebrity makeup artist. 

This year's event had amazing rows of brands, such as: Dose of Colors, Tarte, Kat Von D, Sigma, Anastasia Beveryly Hills, CoverFX, Wolfe, Koko and Violet Voss; and this is ONLY naming a few. 

Sigma Beauty

Skindinivia

Bad Medina

Lit Cosmetics

Crimes of Beauty

Violet Voss

In addition to GREAT shopping, snagging samples and getting VIP Treatment from brands such as Dose of Colors, Kat Von D and Skindinavia -- it was pretty incredible to meet amazing makeup artist, Evelyn @evilyn_mua and Lilit @makeupbylilit . 

The fun didn't stop there. Dozens of "creatures" and "heroes" walked around the convention center floor captivating on-lookers with their unique prosthetics. 

Additionally, Make-Up Artist magazine, which produces IMATS hosted Oscar winner Joel Harlow, as he led a panel discussion on unique make up tactics and creations from movie sets such as Star Trek Beyond. As a makeup artist for 30 plus years, Harlow has witnessed remarkable cutting-edge makeup for high-caliber films and television projects.  Oh, and let's not forget, he's Johnny Depp's make-up artist. (SWOON!)

I digress. The IMATS was perfection this year and although it's never disappointed me before, every year has a different energy, a different vibe and this one radiated upwards. Until next year!

Back at MAC: Selena Quintanilla

It's Here!

In just minutes, Selena fans everywhere will be logging onto the worldwide web to purchase the beloved relaunch of #MACSelena inspired collection.

The original launch was released on October 6, 2016 selling out almost immediately on the cosmetic brand's website. In store purchases were just as swift, with sets and individual pieces selling out in under three hours, making this the most in-demand-purchase of the year for MAC.

The Selena Quintanilla collection is said to mimic pieces found in Selena's personal makeup bag, an insight that us #makeup girls truly appreciate, because without the Quintanilla family consent, this collaboration wouldn't have been possible.

Now, are you ready to shop? The MAC Selena products will be available int he Unites States and Canada, first on the cosmetic brand's website starting Wednesday, December 28 and in stores on Thursday, December 29. All items from the original launch will be available except for the Liquid Eye Liner in Boot Black.

In addition to MAC's  own website and stores, the following retailers will also hold the collection for purchase: Macy's, Nordstrom, Hudson Bay Company, Dillard's, Belk, Bloomingdale's and Saks Fifth Avenue.  

Online purchases will be limited to two skus per product and three skus per product in stores.

Photo by MACCosmetics Instagram

I was lucky enough to get this beauty for Christmas, courtesy of my beautiful sister. However, I too will be adding to my collection tonight! Good luck, beauties!

Anything for Selenas!