CRUELTY FREE BEAUTY PRODUCTS FOR VALENTINE'S DAY

Hi-ya, gorgeous,

Let's talk!

All beauty girls (and guys) understand the fundamentals of playing up your God-given features with a peach hue on the cheeks or red stain on the lips. Heck, we can even redefine our noses and cheek bones with a fierce contour!

But, what if I told you those beauty products we adorn over aren't using cruelty-free ingredients? In fact, 100 million animals are tested and tortured each year for the sake of providing us our favorite date-night looks. This post is not to upset you, but rather provide awareness.

Animal testing dates back to the 1920s and although the history is dark, we can start making adjustments to transition towards a cruelty-free 21st century. In fact, there are over 7,000 safe ingredients cosmetic companies can choose from to create their products. Ingredients that don't need to be tested on animals, as they have already been approved and proven safe.  
To read more on the topic of animal testing, check out the Cruelty Free Kitty . This blogger has in-depth knowledge and facts to back up her statements, and I highly recommend her informative reads.

To shop for great beauty products without the guilt, check out my picks below! With Valentine's coming up, there's no better time to look for some goodies to make you feel and look like a goddess, and you'll be doing some good for little Rupert, also. Just think, the more you spend on products that don't test on animals, the sooner the testing will become obsolete and that's a beautiful thing to look forward to! #squadgoals

Start shopping!

CRUELTY FREE BEAUTY by ladylisalove featuring Too Faced Cosmetics

IMATS: 2017

It came and went and I was up front and center. The International Makeup Artist Trade Show (IMATS), is a hub for makeup artist to visit with  thousands of fellow artist working in film, TV, fashion and the red carpet. 

The first original IMATS opened its doors in Los Angeles in 1997, and has since become the go-to event to stock up on supplies, mingle with fellow artist and learn new techniques from youtube gurus and celebrity makeup artist. 

This year's event had amazing rows of brands, such as: Dose of Colors, Tarte, Kat Von D, Sigma, Anastasia Beveryly Hills, CoverFX, Wolfe, Koko and Violet Voss; and this is ONLY naming a few. 

Sigma Beauty

Skindinivia

Bad Medina

Lit Cosmetics

Crimes of Beauty

Violet Voss

In addition to GREAT shopping, snagging samples and getting VIP Treatment from brands such as Dose of Colors, Kat Von D and Skindinavia -- it was pretty incredible to meet amazing makeup artist, Evelyn @evilyn_mua and Lilit @makeupbylilit . 

The fun didn't stop there. Dozens of "creatures" and "heroes" walked around the convention center floor captivating on-lookers with their unique prosthetics. 

Additionally, Make-Up Artist magazine, which produces IMATS hosted Oscar winner Joel Harlow, as he led a panel discussion on unique make up tactics and creations from movie sets such as Star Trek Beyond. As a makeup artist for 30 plus years, Harlow has witnessed remarkable cutting-edge makeup for high-caliber films and television projects.  Oh, and let's not forget, he's Johnny Depp's make-up artist. (SWOON!)

I digress. The IMATS was perfection this year and although it's never disappointed me before, every year has a different energy, a different vibe and this one radiated upwards. Until next year!